"Intrapreneurship" is a coined word to describe people who function as entrepreneurs within corporations by implementing new ideas inside established companies and/or by creating and marketing their own ideas while employed in corporate positions. A field study examined the feasibility of using the concept of intrapreneurship to help Zambian companies become more structured in their efforts to develop new businesses. An unspecified number of persons from Lusaka were interviewed to determine the kinds of procedures Zambian companies use to identify business ideas with the potential for success, personnel suitable for intrapreneurship, the sorts of freedom required for intrapreneurship to flourish, and the forms of recognition of achievement best suited to intrapreneurs. The interview results were used to develop a step-by-step method of business development in mature organizations in Zambia. The method details the process of generating a "business developer" by identifying an "idea carrier" and creating a "climate of opportunity" shaped by mentors within the company. (Contains 40 references. Appended are the survey questionnaire and a summary of the proceedings of a July 1993 seminar on the entrepreneurial personality and intrapreneurial ventures.) (MN)