A presidential code of conduct is needed more today than ever before. College and university presidents are being required to do more without the proper training to succeed. Presidents from outside the academy enter academia with normative patterns and codes of conduct that served them well in their previous occupations but now have the potential to be detrimental within the collegiate environment. The development of a presidential code of conduct supports the growth and success of the institution, encourages relationship congruency, and strengthens the cooperative partnerships between the president and the institutional faculty. College and university presidents serve clients who are internal and external to their institution. This article describes eight tenets toward a code of conduct for college and university presidents that safeguards the welfare of the clients served.