The purpose of this study has been to conduct a survey of the adoption and diffusion of management concepts in a selected group of 2-and 4-year colleges. The population chosen for study is the 2- and 4-year colleges in the Southeastern region of the United States. The specific objectives of the survey were to determine the extent and frequency with which management concepts and techniques have been adopted within 2- and 4-year colleges. Universities were excluded because of their larger organizational structure and the difficulties of specifying how the adoption of managerial concepts influences activities and functions at the college level. An effort was made to determine the extent to which managerial concepts were regarded as important in the current administration of the college, the familiarity of administrators and key faculty members with such concepts, and the kinds of sources of information used in the administration of the college. An effort was also made to identify conditions and factors that shaped or influenced the adoption of new techniques in academic administration. (Author)