This article critically deconstructs the 21st-century economization and massification of creativity. It extends the discussion of arts bias and the associated ideas that artistic creativity is institutionalized, elitist, and an obstruction to more profitable applications of creativity. A tension is thus highlighted between the historically prevalent domain of art, and newer domains which focus on everyday, functional, organizational and the dark sides of creativity. The aim is to open up a genuine debate about the place of art in modern creativity discourse, and to examine the problematic theme of democratization in creativity as it relates to cultural, economic and industrial issues. A new framework for conceiving creativity in hermeneutics is also suggested, with a view to cohesively and logically balancing the artistic with other domains, and eliminating some of the current problems that render creativity less than it has been regarded in generations past.