Purpose: Evidence from the UK shows that public relations (PR) in schools initially met with resistance but has since entered a second phase, that of "post marketisation". But, it is still believed that unqualified and untrained administrators practise it in schools. Little formal research has been undertaken into this, especially among the…

Deming's principles and TQM problem-solving tools and techniques can be used to solve noninstructional problems such as vandalism, dropouts, and student absenteeism. This case study presents a model for principals to apply to identify root causes, resolve problems, and provide quality outcomes (at reduced cost) in noninstructional areas. (Contains…