ERIC Number: ED188693
Record Type: RIE
Publication Date: 1979-Apr-18
Institutional Advancement: A Marketing Perspective. Part II: A Status Report, 1978-79.
Moriarty, Daniel F.
This follow-up report examines the status of the recruitment and retention strategies implemented by Triton College in 1978 as part of an effort to utilize the marketing concept in identifying and meeting changing educational needs. The report first provides operational definitions for "institutional advancement,""marketing concept,""promotion," and "retention," and then details the status of 68 promotional strategies designed to reach selected targeted populations: high school students, homemakers, continuing education students, attendees at campus events, mid-life career changers, persons who require upgraded job or professional skills, parents of currently enrolled or prospective students, community adults, extension faculty, transfer students, and out-of-district students. These strategies included peer recruitment teams, host luncheons, the development of informational materials, workshops, and market research. The status of 45 retention strategies aimed at improving instructional and student support services is then described; among these strategies are improving diagnostic and tutorial services, expanding high demand courses, communicating precise information to students on course content and requirements, and expanding career planning programs. The report concludes with recommendations for continued implementation of the marketing strategies. (JP)
Descriptors: Adults, College Bound Students, Community Colleges, Curriculum Development, High School Students, Homemakers, Information Dissemination, Instructional Improvement, Parents, Publicity, School Community Relationship, School Holding Power, Student Personnel Services, Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Triton Coll., River Grove, IL.
Note: For a related document, see JC 800 381