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ERIC Number: EJ191919
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing Your Program.
Calderon, Jewell R.
Journal of Continuing Education in Nursing, v9 n3 p12-14 May-Jun 1978
In this conference presentation, the author, contrary to traditional views, offers a marketing definition that is compatible with continuing education goals. She then points out five reasons why continuing education activities for nurses should be marketed. (EM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A