ERIC Number: EJ522025
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
Marketing Camp to Parents and Children.
Cony, Steven R.
Camping Magazine, v68 n23 p23-25 Nov-Dec 1995
An effective camp marketing strategy should address both parents' and children's concerns that influence decisions about camp. Includes strategies for developing a targeted message through print media or video that addresses these concerns and persuades families to choose camp. Stresses the importance of following up with parents and children. (LP)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A