Physical Science Day at The University of Texas--Pan American (UTPA), in collaboration with the Edinburg Consolidated Independent School District, has been designed, developed and implemented to address an identified fundamental shortcoming in our educational process within this primarily (90+%) Hispanic serving border region. Physical Science Day overcomes the lack of knowledge about what physics is by raising youth awareness of physics as the foundation of science, engineering and technology disciplines, through activities including hands-on laboratory experiments, career orientation, and higher educational student and graduated student testimonials. Thus, Physical Science Day encourages, attracts, and enables more Hispanic youth towards science, technology and engineering disciplines in higher education. Pre- and post-survey results showed that Physical Science Day is effective at increasing student knowledge about physics, physical science, and chemistry programs, raising awareness of broad career opportunities, as well as for stimulating youth interest towards studying such disciplines at UTPA.