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ERIC Number: EJ802957
Record Type: Journal
Publication Date: 2004
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0951-354X
Marketing Informal Education Institutions in Israel: The Centrality of Customers' Active Involvement in Service Development
Oplatka, Izhar
International Journal of Educational Management, v18 n7 p417-424 2004
The current paper outlines a unique marketing perspective that prevails in some informal education institutions in Israel parallel with "traditional modes of marketing", such as promotion, public relations and the like. Based on a case study research in five community centres, a service development based on active participation of the potential customers is discussed as a major marketing method in this organisation, and contrasted with "classic" models of the marketing process which have long been dominant in the non-education sectors. Practical implications for marketing informal education institutions are provided.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel