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Livingston, David T. – ProQuest LLC, 2012
For companies to stay competitive, they must continually bring new products and services to the marketplace. One strategy organizations can use to support this requirement is to provide their sales force with training that enables revenue generation. The types of instructional methods and media used to deploy the training can have an impact on the…
Descriptors: Electronic Learning, Salesmanship, Sales Occupations, Productivity
Nesset, Erik; Helgesen, Oyvind – Scandinavian Journal of Educational Research, 2009
Higher education institutions are becoming increasingly businesslike, a shift that is transforming student loyalty into an important strategic theme for universities and colleges. This paper reports a "cross-over" study that uses well-known theories from service marketing in a new context, that of educational services addressing customer…
Descriptors: Foreign Countries, Higher Education, Student School Relationship, Student Attitudes
Abdullah, Zaini; Samah, Siti Akmar Abu; Jusoff, Kamaruzaman; Isa, Posiah Mohd – International Education Studies, 2009
Succession planning has not been a distinct initiative undertaken by educational organisation in their strategic planning. The former has been clearly established in several high profile profit organisations to ensure smooth transition of leadership in their respective department. From several literatures, proponents of strategic planning have…
Descriptors: Foreign Countries, Sustainability, Administrative Change, Higher Education
Guo, Yinni; Salvendy, Gavriel – Behaviour & Information Technology, 2009
To better fulfil customer satisfaction, a study of what content e-business web sites should contain is conducted. Based on background literature, a content preparation survey of 70 items was developed and completed by 428 white collar employees of an electronic company in mainland China. The survey aimed at examining the significant content…
Descriptors: Foreign Countries, Business, Web Sites, Employees
Thomas, Deepa K.; Shajimon, P. P. – Shanlax International Journal of Education, 2019
Changes within the structure of a dynamic market and competition influences purchasing preferences and behavior of customers. The consumption fact of today differs from traditional consumption perceptions. This difference is caused by the fact that the act of consumption is not only based on utilitarian but also hedonic instincts. The shopping…
Descriptors: Foreign Countries, Mass Media Effects, Undergraduate Students, Females
Wells, J.; Clark, K. D.; Sarno, K. – Journal of Intellectual Disability Research, 2012
Background: Despite recent recognition of the need for preventive sexual health materials for people with intellectual disability (ID), there have been remarkably few health-based interventions designed for people with mild to moderate ID. The purpose of this study was to evaluate the effects of a computer-based interactive multimedia (CBIM)…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Females, Mild Mental Retardation, Moderate Mental Retardation
Zhang, Miao – ProQuest LLC, 2014
The development of internet and mobile technologies is driving an earthshaking social media revolution. They bring the internet world a huge amount of social media content, such as images, videos, comments, etc. Those massive media content and complicate social structures require the analytic expertise to transform those flood of information into…
Descriptors: Data Analysis, Social Media, Marketing, Social Networks
Beyond Customer Satisfaction: Reexamining Customer Loyalty to Evaluate Continuing Education Programs
Hoyt, Jeff E.; Howell, Scott L. – Journal of Continuing Higher Education, 2011
This article provides questionnaire items and a theoretical model of factors predictive of customer loyalty for use by administrators to determine ways to increase repeat purchasing in their continuing education programs. Prior studies in the literature are discussed followed by results of applying the model at one institution and a discussion of…
Descriptors: Continuing Education, Marketing, Satisfaction, Evaluation
Tasie, George O. – Educational Research and Reviews, 2010
Total quality management (TQM) strives to improve organizational functioning by carefully studying the interface between an organization's mission, values, vision, policies and procedures, and the consumer that the organization serves. Central to this approach to revitalizing economic institutions is the importance placed on client satisfaction.…
Descriptors: Total Quality Management, Learning Processes, Teaching Methods, College Students
Washburn, Dava Michelle – ProQuest LLC, 2009
The purpose of this study was to determine the perceptions of satisfaction of dislocated workers served by WIN Job Centers in the Mississippi Corridor Consortium. Four WIN Job Centers participated in this study: Northeast Mississippi Community College WIN Job Center in Corinth, Northwest Mississippi Community College WIN Job Center in Oxford,…
Descriptors: Dislocated Workers, Community Colleges, Doctoral Dissertations, Statistical Analysis
Voon, B. H. – Journal of Marketing for Higher Education, 2008
With the intensified pace of globalization and increasing customer expectations, the higher education sector, like other economy sectors, faces increasing competition in terms of serving customers better. Service has been recognized as an effective tool for a competitive advantage. Thus, there is always a need for a more effective way of improving…
Descriptors: Higher Education, Global Approach, Competition, Marketing
Hom, Willard – 2000
This document is a report on how California community colleges can incorporate customer satisfaction models and theories from business to better serve students. Emphasis is given to two levels of customer satisfaction: macro- and micro-models. Macro-models look at how customer satisfaction relates to other elements or priorities of community…
Descriptors: College Role, Community Colleges, Educational Assessment, Educational Objectives
Within Our Reach: A Study of Professional Community in Schools and Its Impact on Student Achievement
Bell, Camille S. – ProQuest LLC, 2010
The primary purpose of this study was to examine the effects of professional learning community variables on student achievement in three Edison Learning Partnership Schools. The study examined three years of State School Assessment achievement data in reading and math, along with three years of Customer Satisfaction Data as collected by the…
Descriptors: State Schools, School Culture, Academic Achievement, Academic Standards
Pang, Bryan Daniel Kwai Sun – ProQuest LLC, 2014
Utilizing Clark and Estes' (2008) Gap Analysis Model, the purpose of this study was to determine the knowledge, motivation, and organization causes of and solutions for low employee satisfaction ratings at one particular park, referred to by its pseudonym, Anuenue (Hawaiian word for "Rainbow," and pronounced "Ah-noo-ay-noo-ay")…
Descriptors: Employees, Job Satisfaction, Parks, Organizational Communication
Peer reviewed
Lowe, Tracey M.; And Others – Performance Improvement, 1996
Discusses the measurement of customer satisfaction with public school districts based on collaborative efforts generated by the Florida Schoolyear 2000 Initiative. Describes implementing customer satisfaction surveys in Florida, explains the testing of the surveys with businesses and parents, and discusses trends in performance improvement. (LRW)
Descriptors: Elementary Secondary Education, Measurement Techniques, Parent School Relationship, Partnerships in Education