Publication Date
In 2024 | 0 |
Since 2023 | 2 |
Since 2020 (last 5 years) | 6 |
Since 2015 (last 10 years) | 17 |
Since 2005 (last 20 years) | 41 |
Descriptor
Marketing | 67 |
Foreign Countries | 21 |
Higher Education | 19 |
Satisfaction | 15 |
Student Attitudes | 15 |
College Students | 10 |
Consumer Economics | 8 |
Correlation | 7 |
Models | 7 |
Questionnaires | 7 |
Reputation | 7 |
More ▼ |
Source
Author
Publication Type
Education Level
Higher Education | 26 |
Postsecondary Education | 18 |
Two Year Colleges | 1 |
Location
Malaysia | 3 |
Taiwan | 3 |
Australia | 2 |
Florida | 2 |
United Kingdom (Great Britain) | 2 |
California | 1 |
Connecticut | 1 |
Germany | 1 |
Indonesia | 1 |
Indonesia (Jakarta) | 1 |
Ireland | 1 |
More ▼ |
Laws, Policies, & Programs
Assessments and Surveys
National Survey of Student… | 1 |
What Works Clearinghouse Rating
Fisher, Michael – ProQuest LLC, 2018
Consumer evolution has led to a more technologically informed population who was more confident and demanding: consumers now expect their brands to be available wherever, whenever, and however they want them. Consumers expect brands to be always on, meeting their brand on demand expectations in their pockets on phones, on tablets, laptops, and…
Descriptors: Consumer Economics, Marketing, Automation, Technological Advancement
Blijlevens, Janneke – Journal of Marketing Education, 2023
Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and…
Descriptors: Marketing, Teaching Methods, Design, Guidelines
Nawi, Noorshella Che; Fong, Michelle; Tatnall, Arthur – Journal of Information Technology Education: Research, 2014
This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…
Descriptors: Information Technology, Marketing, Foreign Countries, Surveys
Liu, Tung-Hsuan – ProQuest LLC, 2012
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…
Descriptors: Online Systems, Purchasing, Intention, Retailing
Corrigan, Hope B.; Craciun, Georgiana; Powell, Allison M. – Marketing Education Review, 2014
Every time shoppers make a purchase at a store or browse a Web site, customer behavior is tracked, analyzed, and perhaps shared with other businesses. Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase…
Descriptors: Marketing, Data Analysis, Consumer Economics, Purchasing
Wang, Cheng-Cai; Chen, Chin-Tsu; Chen, Chun-Fu – Educational Studies, 2012
This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…
Descriptors: Universities, Foreign Countries, Structural Equation Models, Reputation
Alqahtani, Abdulmuhsen Ayedh – Journal of Education Finance, 2014
The current study aims at exploring Kuwaiti families' educational investment behavior pursuant to the selection of a specific private school for their children from the private school market. Using the quantitative approach and the principles of marketing research, a survey was administered to a randomly selected sample of Kuwaiti families (n =…
Descriptors: Foreign Countries, Private Schools, Statistical Analysis, Marketing
Lee, Soonhwan; Shin, Hongbum; Park, Jung-Jun; Kwon, Oh-Ryun – ICHPER-SD Journal of Research, 2010
The purpose of this study was to investigate the relationship among the attitudinal brand loyalty variables (i.e., cognitive, affective, and conative components), team identification, and customer satisfaction by developing a structural equation model, based on Oliver's (1997) attitudinal brand loyalty model. The results of this study confirmed…
Descriptors: Identification, Satisfaction, Athletics, Structural Equation Models
Wright, Robert E. – College Student Journal, 2008
Numerous studies have explored the relationship between marketing efforts and firm financial performance. Studies have looked at potential lifetime value of customers, to demonstrate the value of keeping customers. Various other studies have looked at the relationship between customer satisfaction and firm performance. However, few studies have…
Descriptors: Marketing, College Students, Satisfaction, Higher Education
Bowden, Jana Lay-Hwa. – Marketing Education Review, 2011
Increasingly organizations are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as affective commitment, calculative commitment, and trust, combine to determine loyalty in the…
Descriptors: Foreign Countries, Colleges, Student Recruitment, Marketing
Jeon, Myunghee – ProQuest LLC, 2009
Customer loyalty on websites, "e-loyalty", is reflected on customer behavior, regardless of online or offline business. Specifically, it is believed that customer loyalty on a website is strongly associated with website service quality. This study rigorously reviewed previously reported research in the website service quality dimensions and…
Descriptors: Baby Boomers, Intention, Age Differences, Marketing
Zhang, Miao – ProQuest LLC, 2014
The development of internet and mobile technologies is driving an earthshaking social media revolution. They bring the internet world a huge amount of social media content, such as images, videos, comments, etc. Those massive media content and complicate social structures require the analytic expertise to transform those flood of information into…
Descriptors: Data Analysis, Social Media, Marketing, Social Networks
Beyond Customer Satisfaction: Reexamining Customer Loyalty to Evaluate Continuing Education Programs
Hoyt, Jeff E.; Howell, Scott L. – Journal of Continuing Higher Education, 2011
This article provides questionnaire items and a theoretical model of factors predictive of customer loyalty for use by administrators to determine ways to increase repeat purchasing in their continuing education programs. Prior studies in the literature are discussed followed by results of applying the model at one institution and a discussion of…
Descriptors: Continuing Education, Marketing, Satisfaction, Evaluation
Tasie, George O. – Educational Research and Reviews, 2010
Total quality management (TQM) strives to improve organizational functioning by carefully studying the interface between an organization's mission, values, vision, policies and procedures, and the consumer that the organization serves. Central to this approach to revitalizing economic institutions is the importance placed on client satisfaction.…
Descriptors: Total Quality Management, Learning Processes, Teaching Methods, College Students
Voon, B. H. – Journal of Marketing for Higher Education, 2008
With the intensified pace of globalization and increasing customer expectations, the higher education sector, like other economy sectors, faces increasing competition in terms of serving customers better. Service has been recognized as an effective tool for a competitive advantage. Thus, there is always a need for a more effective way of improving…
Descriptors: Higher Education, Global Approach, Competition, Marketing