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Liu, Tung-Hsuan – ProQuest LLC, 2012
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…
Descriptors: Online Systems, Purchasing, Intention, Retailing
Wang, Cheng-Cai; Chen, Chin-Tsu; Chen, Chun-Fu – Educational Studies, 2012
This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…
Descriptors: Universities, Foreign Countries, Structural Equation Models, Reputation
Chen, Charlie C.; Vannoy, Sandra – Contemporary Educational Technology, 2013
Voice over Internet Protocol- (VoIP) enabled online learning service providers struggling with high attrition rates and low customer loyalty issues despite VoIP's high degree of system fit for online global learning applications. Effective solutions to this prevalent problem rely on the understanding of system quality, information quality, and…
Descriptors: Factor Analysis, Correlation, Item Analysis, Hypothesis Testing
Pai, Pei-Yu; Tsai, Hsien-Tung – Behaviour & Information Technology, 2011
Extant studies generally recognise that virtual community building is an effective marketing programme for forging deep and enduring affective bonds with consumers. This study extends previous research by proposing and testing a model that investigates key mediating processes (via trust, satisfaction and identification) that underlie the…
Descriptors: Trust (Psychology), Identification (Psychology), Internet, Computer Uses in Education
Liao, Hui; Chuang, Aichia – Journal of Applied Psychology, 2007
This longitudinal field study integrates the theories of transformational leadership (TFL) and relationship marketing to examine how TFL influences employee service performance and customer relationship outcomes by transforming both (at the micro level) the service employees' attitudes and (at the macro level) the work unit's service climate.…
Descriptors: Employees, Self Efficacy, Transformational Leadership, Leadership
Chiu, Chou-Kang; Lin, Chieh-Peng; Tsai, Yuan Hui; Hsiao, Ching-Yun – Human Resource Development Quarterly, 2005
The psychological model of organizational commitment (OC) has been extensively investigated in U.S. workers (Near, 1989), but less frequently applied in cross-personality studies. The investigation proposes a model of turnover intentions (TI) that uses locus of control (LOC) as a moderator. A causal model and a firm-specific sample were used to…
Descriptors: Foreign Countries, Organizational Culture, Locus of Control, Causal Models