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Langan, A. Mark; Harris, W. Edwin – Higher Education: The International Journal of Higher Education Research, 2019
The purpose of this study is to use machine learning and exploratory data analysis to interrogate patterns of metrics from a national-level student survey. Analysis of over 1.8 million returns detected long-term stability of the predictors of student satisfaction, with survey items relating to course management and teaching being consistently most…
Descriptors: National Surveys, Student Surveys, Research Methodology, Predictor Variables
Wright, Robert E. – College Student Journal, 2008
Numerous studies have explored the relationship between marketing efforts and firm financial performance. Studies have looked at potential lifetime value of customers, to demonstrate the value of keeping customers. Various other studies have looked at the relationship between customer satisfaction and firm performance. However, few studies have…
Descriptors: Marketing, College Students, Satisfaction, Higher Education
Kandiko Howson, Camille; Matos, Frederico – Education Sciences, 2021
This study explores the relationship between satisfaction and engagement survey items through an institutionally based survey, drawing on the two largest higher education student experience surveys in the world. The UK-based National Student Survey (NSS) was designed to inform student choice and drive competition and the US-based National Survey…
Descriptors: Student Surveys, Student Satisfaction, Learner Engagement, College Seniors
Payne, Geoff – Learning and Teaching: The International Journal of Higher Education in the Social Sciences, 2018
Most undergraduates' main, hands-on involvement in student engagement is completing satisfaction surveys, such as the U.K. National Student Survey (NSS), whose findings make significant contributions to university policy formation. It is therefore important that these surveys produce reliable and valid data, but previous and current NSS versions…
Descriptors: Learner Engagement, Undergraduate Students, College Freshmen, College Seniors