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Kibiloski, F. Terry. – ProQuest LLC, 2012
This quantitative study examined the relationship between student perceived leadership styles of online university instructors, and the perceived customer satisfaction and retention of online students. Specifically, the four goals of this study were to determine: (a) students' perception of their online instructor's leadership style, (b) if…
Descriptors: Electronic Learning, Online Courses, College Students, College Faculty
Liao, Hui; Chuang, Aichia – Journal of Applied Psychology, 2007
This longitudinal field study integrates the theories of transformational leadership (TFL) and relationship marketing to examine how TFL influences employee service performance and customer relationship outcomes by transforming both (at the micro level) the service employees' attitudes and (at the macro level) the work unit's service climate.…
Descriptors: Employees, Self Efficacy, Transformational Leadership, Leadership