ERIC Number: EJ1041445
Record Type: Journal
Publication Date: 2014-Feb
Abstractor: As Provided
Reference Count: 26
Showing the Love: Predictors of Student Loyalty to Undergraduate Institutions
Vianden, Jörg; Barlow, Patrick J.
Journal of Student Affairs Research and Practice, v51 n1 p16-29 Feb 2014
This article advances the notion that undergraduates may be considered student-customers whose relationship with and loyalty to their institutions can be managed by college educators. The Student University Loyalty Instrument administered to 1,207 undergraduates at three comprehensive Midwestern institutions assessed the predictors of student loyalty. Results suggest student behavioral and attitudinal factors most highly predict loyalty. Strategies for faculty and student affairs professionals to develop and manage student loyalty are shared.
Descriptors: Undergraduate Students, Predictor Variables, Student Surveys, Student School Relationship, Attachment Behavior, Student Characteristics, Student Behavior, Student Attitudes, Institutional Characteristics, College Choice, Academic Persistence, Change Strategies, Student Personnel Services, Multiple Regression Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A