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ERIC Number: EJ1041445
Record Type: Journal
Publication Date: 2014-Feb
Pages: 14
Abstractor: As Provided
Reference Count: 26
ISBN: N/A
ISSN: ISSN-1949-6591
Showing the Love: Predictors of Student Loyalty to Undergraduate Institutions
Vianden, Jörg; Barlow, Patrick J.
Journal of Student Affairs Research and Practice, v51 n1 p16-29 Feb 2014
This article advances the notion that undergraduates may be considered student-customers whose relationship with and loyalty to their institutions can be managed by college educators. The Student University Loyalty Instrument administered to 1,207 undergraduates at three comprehensive Midwestern institutions assessed the predictors of student loyalty. Results suggest student behavioral and attitudinal factors most highly predict loyalty. Strategies for faculty and student affairs professionals to develop and manage student loyalty are shared.
De Gruyter Mouton. Available from: Walter de Gruyter. P.O. Box 960, Herndon, VA 20172-0960. Tel: 800-208-8144; Tel: 703-661-1589; Fax: 703-661-1501; e-mail: degruytermail@presswarehouse.com; Web site: http://www.degruyter.com/browse?type_0=journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A