This study used an experimental approach to investigate the conditions under which creative outcomes should be expected from the interplay of individual creativity, the innovation orientation of the organizational culture, and the rewards distribution rules. The results of this study suggest that the individual creativity of technically educated people working in group settings constitutes a predominant factor in the creative performance of its members and in the overall group creative performance. Moreover, consistent with predictions derived from previous person-environment fit studies, the innovation orientation of the organizational culture enhanced the creative behavior of groups formed by more creative individuals, but it did not significantly increase the creative behavior of groups formed by low-creativity individuals. Finally, rewards distribution rules that generate intra-group competition seem not to directly improve or impair individual creative behavior or the final group creative outcome.