The Indiana University-Purdue University at Indianapolis'"Learn & Shop" program, which offers regular college credit courses in convenient shopping centers, is discussed. In addition to providing information on students, books and libraries, curriculum, and classes, consideration is given to advantages for students, retailers, and the school. Also included are comments by the media, students, teachers, and retailers. After the program was launched in 1979 with 25 course sessions at 5 shopping centers, it grew to 63 sessions in 1984 and now offers almost 4 percent of the university's total credit hours. For the 18,000 students currently served by the program, convenience is important, including ease of parking. Retailers benefit from potential sales opportunities from either the students or friends and family members who shop while the student attends class. For the university, this mode of operation represents an extension of service without yielding standards. Learn & Shop has become a model for similar programs of more than 25 institutions in 30 states. A list of 23 references is included. (SW)