This paper examines departmental introductory communication course (ICC) textbook publishing practices. Two methodologies for the creation of campus-specific texts are examined--the use of a national publishing house and the use of a local commercial printer. Both options deliver unique advantages and liabilities for speech communication departments whose ICCs are characterized by increased enrollment-per-section, staffed with a variety of instructors (including tenure-track faculty, teaching assistants, and part-time adjuncts), and are taught in locally distinct learning environments. One figure of data showing ICC instructional resources in 11 midwestern universities is included. (Author/SR)