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Peer reviewed Peer reviewed
ERIC Number: EJ575103
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0363-8111
Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda-Setting?
Esrock, Stuart L.; Leichty, Greg B.
Public Relations Review, v24 n3 p305-19 Fall 1998
Examines how corporate entities use the Web to present themselves as socially responsible citizens and to advance policy positions. Samples randomly "Fortune 500" companies, revealing that, although 90% had Web pages and 82% of the sites addressed a corporate social responsibility issue, few corporations used their pages to monitor public opinion on issues or advocate policy positions. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A