ERIC Number: EJ575103
Record Type: Journal
Publication Date: 1998
Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda-Setting?
Esrock, Stuart L.; Leichty, Greg B.
Public Relations Review, v24 n3 p305-19 Fall 1998
Examines how corporate entities use the Web to present themselves as socially responsible citizens and to advance policy positions. Samples randomly "Fortune 500" companies, revealing that, although 90% had Web pages and 82% of the sites addressed a corporate social responsibility issue, few corporations used their pages to monitor public opinion on issues or advocate policy positions. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A