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Peer reviewed Peer reviewed
ERIC Number: EJ334142
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
Students Write, Then "Sell" Ad Copy to Class.
Galician, Mary Lou
Journalism Educator, v41 n4 p38-41 Spr 1986
Describes a course in commercial copywriting for electronic media in which students must also present orally their copy to the class to drive home two points: (1) the writing has to sell products, and (2) the writer has to sell the spot or campaign to the client or employers. (HTH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A