ERIC Number: EJ199336
Record Type: CIJE
Publication Date: 1979-Jan
Copywriting, Internships Lead Ad Curricula Changes.
Agee, Warren K.
Journalism Educator, v33 n4 p23-31,16 Jan 1979
Findings from a national study of 113 schools show that more copywriting and internship courses have been added to advertising school programs than courses in any other subject areas. Among supporting courses, marketing has been most frequently added as a requirement. (RL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A