Journalism teachers share ideas about copywriting assignments, research in public relations, student involvement in a television production, and the use of journalism classes to monitor language skills. (HOD)

Teaching students copywriting gives them writing techniques that will help them boil a 100-word message down to 20 for a letter, write a memo that is memorable because of its clarity and word choice, or produce a report that offers findings in a readable, believable way. (HOD)

With minor modifications, an advertising fundamentals course can stimulate creative development and provide career direction while it presents the basic elements of advertising. A group presentation introduces students to research and familiarizes them with the conflict resolution process useful in preparing advertising. A group project arranges…

Intended for use by teachers, instructional designers, and educational administrators, this manual provides guidelines for producing education programs for Telidon, a Canadian videotex system. An introductory chapter describes the manual's goals and intended audience, outlines cautions to be considered when writing for Telidon, and lists the names…

The development of the advertising writer is really the development of an artist, an artistic process governed by the same exasperating lack of rules. It is above all an internal journey that each student must make to discover his or her own distinctive voice. Frequent assignments will eventually give rise to frequent moments of insight, charm,…

This competency-based module uses the Ocean County (New Jersey) Vocational-Technical Schools curriculum-infused model for infusing basic skills instruction into vocational education. The model demonstrates the relationship of vocational skills to communication, mathematics, and science. The document begins with a philosophy statement; preface; a…