ERIC Number: EJ659003
Record Type: CIJE
Publication Date: 2002
Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory.
Coombs, W. Timothy; Holladay, Sherry J.
Management Communication Quarterly, v16 n2 p165-86 Nov 2002
Explains a comprehensive, prescriptive, situational approach for responding to crises and protecting organizational reputation: the situational crisis communication theory (SCCT). Notes undergraduate students read two crisis case studies from a set of 13 cases and responded to questions following the case. Validates a key assumption in SCCT and provides crisis managers with a basis for making more informed choices of crisis response strategies. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A