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Peer reviewed Peer reviewed
ERIC Number: EJ659003
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0893-3189
Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory.
Coombs, W. Timothy; Holladay, Sherry J.
Management Communication Quarterly, v16 n2 p165-86 Nov 2002
Explains a comprehensive, prescriptive, situational approach for responding to crises and protecting organizational reputation: the situational crisis communication theory (SCCT). Notes undergraduate students read two crisis case studies from a set of 13 cases and responded to questions following the case. Validates a key assumption in SCCT and provides crisis managers with a basis for making more informed choices of crisis response strategies. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A