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ERIC Number: EJ583116
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0022-0078
Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach.
Bei, Lien-Ti; Widdows, Richard
Journal of Consumer Affairs, v33 n1 p165-86 Sum 1999
Using a 2x2x2 factorial design, data from 282 respondents illustrate that people with more product knowledge ("experts") are more likely to be persuaded by complex than simple product information. "Novices" reacted similarly to simple and complex information. The type of information provided influences purchasing decisions. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A