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Peer reviewed Peer reviewed
ERIC Number: EJ551555
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1044-7385
Achieving Consumer Purchase Payoffs: A Used Car Purchase.
Maynes, E. Scott; Maynes, Blanche R.
Advancing the Consumer Interest, v9 n2 p7-9 Fall 1997
This case study of a used car purchase illuminates the concepts and principles that should guide purchase decisions. It suggests that consumers should be aware there is little correlation between price and quality; competent shopping yields better quality; and consumers must decide their preferred trade-off between price and quality. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A