ERIC Number: EJ551555
Record Type: Journal
Publication Date: 1997
Achieving Consumer Purchase Payoffs: A Used Car Purchase.
Maynes, E. Scott; Maynes, Blanche R.
Advancing the Consumer Interest, v9 n2 p7-9 Fall 1997
This case study of a used car purchase illuminates the concepts and principles that should guide purchase decisions. It suggests that consumers should be aware there is little correlation between price and quality; competent shopping yields better quality; and consumers must decide their preferred trade-off between price and quality. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A