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Peer reviewed Peer reviewed
ERIC Number: EJ342214
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
Marketing to Older American Consumers.
Mertz, Barbara; Stephens, Nancy
International Journal of Aging and Human Development, v23 n1 p47-58 1986
Examined older adults as a potential market for American businesses. Data indicate that in terms of size and income, senior citizens comprise a substantial buying group. Their buying styles, product and service needs, and shopping behavior vary from younger adults and within the older adult population. Strategies for successful marketing are suggested. (Author/BL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A