The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…

The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer university class. A transformational learning program was designed including activities in the classroom as well as outside activities. They incorporated…

The ways in which individuals act within the world around them and the ways in which individuals engage with commodities as consumers play a vital role in providing insight into innate human values and opportunities for growth. By exploring the seemingly mundane and small but meaningful ways individuals engage in the consumer process and space,…

An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

The purpose of this quasi-experimental nonequivalent control group study was to determine the influence that a financial education intervention administered in First Year Experience courses had on students' perceptions of their financial behavior such as compulsive spending and credit card use. This study utilized the five-point Likert-type…

Early learning centers are springing up rapidly in China. However, parents are confronted with high prices and difficulty in assessing the effectiveness of early enrichment programs (EEPs). This study was driven by this phenomenon and aimed to investigate parental decision-making processes of buying EEPs from a social media perspective. We sampled…

Including the introduction, this document is a collection of seven short papers that discuss facets of consumer education (CE). The Introduction defines CE and lists five assumptions used throughout the report (e.g., CE is generally understood, but not precisely defined enough for the people implementing it to have a uniform understanding; schools…

Consumer education course objectives, content analysis, supporting objectives, and content generalizations are presented in this teacher's guide for Consumer Education 1 and 2 for the San Diego Unified School District. Course objectives are aimed at several areas of consumer and family studies: consumer education, cultural awareness, human…

The mid-intermediate elementary level curriculum guide on consumerism is designed to help students better define their own value system, develop an improved decision-making procedure, evaluate alternatives in the marketplace, and understand their consumer rights and responsibilities. The guide contains five sections related to five major…

Failure to establish a strong relationship between attitudes and buying behavior may indicate that the personality-consumer behavior link is mediated by some social mechanism, such as differential propensities toward advice-seeking. Undergraduates (N=75) completed two measures of attitudes, a questionnaire consisting of 10 consumer decisions and…