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ERIC Number: EJ1112058
Record Type: Journal
Publication Date: 2016
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1082-1651
Consumer Understanding of Nutrition Marketing Terms: A Pilot Study
Haroldson, Amber; Yen, Chih-Lun
Journal of Family and Consumer Sciences, v108 n3 p24-31 2016
The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a useful tool for assessing consumer understanding of nutrition marketing terms and the impact of various marketing terms, although it can be improved. Pilot study findings indicate that most participants did not have an accurate understanding of terms such as "gluten-free," "non-GMO," "natural," and "organic." The next step will be to administer this questionnaire to a larger, national sample.
American Association of Family and Consumer Sciences. 400 North Columbus Street Suite 202, Alexandria, VA 22314. Tel: 800-424-8080; Tel: 703-706-4600; Fax: 703-706-4663; e-mail: bookstore@aafcs.org; Web site: http://www.aafcs.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indiana