ERIC Number: EJ356585
Record Type: Journal
Publication Date: 1987
Interaction with Mass Media: The Importance of Rhythm and Tempo.
Snow, Robert P.
Communication Quarterly, v35 n3 p225-37 Sum 1987
Stresses that understanding the impact of interaction with mass media requires conceptualizing media as an institutionalized social form. A critical feature of this process is the grammatical character of media interaction in the form of rhythm and tempo, because these rhythms and tempos become established in everyday routine. (SKC)
Publication Type: Journal Articles; Opinion Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A