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Sin, Cristina; Tavares, Orlanda; Cardoso, Sónia – Journal of International Students, 2019
Public institutions in Portugal have not invested in strategies to attract international students until recently, when the adoption of new legislation and a national strategy for internationalization created more appealing conditions for it. This article aims to study the strategies institutions employ to recruit international students in a…
Descriptors: Portuguese, Student Recruitment, College Admission, State Universities
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Gifford, Janet – Continuing Higher Education Review, 2010
Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…
Descriptors: Continuing Education, Public Relations, Marketing, Program Descriptions
Brown, Shawn M. – ProQuest LLC, 2012
This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…
Descriptors: Case Studies, Higher Education, Institutional Advancement, Organizational Change
Centers for Disease Control and Prevention, 2014
Good nutrition is vital to optimal health. The school environment plays a fundamental role in shaping lifelong healthy behaviors and can have a powerful influence on students' eating habits. A supportive school nutrition environment includes multiple elements: access to healthy and appealing foods and beverages available to students in school…
Descriptors: Nutrition, Child Health, Eating Habits, Food
Foskett, Nick – 2002
This document is a chapter in "The Principles and Practice of Educational Management," which aims to provide a systematic and analytical introduction to the study of educational management. The structure of the book reflects the main substantive areas of educational leadership and management, and most of the major themes are covered in the…
Descriptors: Cultural Context, Educational Administration, Educational Practices, Elementary Secondary Education
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Gunina, Daria; Komárková, Lenka; Pribyl, Vladimír – Tertiary Education and Management, 2019
In the highly dynamic, competitive and uncertain environment of tertiary education, universities nowadays have to intensify marketing communication to address potential applicants. This study seeks to explore the advertising scheduling of university advertisements in selected media, to analyse the differences in the advertising strategies of…
Descriptors: College Applicants, Student Recruitment, Advertising, Marketing
Linares, Ronald T. – ProQuest LLC, 2012
U.S.-based Institutions of Higher Education (IHE) face significant competitive forces including market-based pressures in the form of new and increased competition, an escalating cost base and reduced financial aid sources. The practice of customer loyalty development and the study of the loyalty phenomena are prevalent in the marketing…
Descriptors: College Students, Colleges, Competition, Marketing
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Kumar, Niraj – Journal of Higher Education Policy and Management, 2016
The objectives of this paper were to explore the existing status of agricultural higher education in India, application of marketing concepts in similar institutions and to find the most appropriate marketing concept to make agricultural higher education more competitive. Extensive searches of relevant agricultural education, business management…
Descriptors: Foreign Countries, Agricultural Education, Higher Education, Educational Change
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Milian, Roger Pizarro; Quirke, Linda – Educational Studies: Journal of the American Educational Studies Association, 2017
Conventional wisdom within the sociology of education and organizations posits that schools achieve legitimacy by conforming to institutionalized norms and mimicking the actions of successful peers. Recent work on non-elite private schools (NEPS) shows that this institutional type may serve as an exception to this logic, generally adopting what…
Descriptors: Foreign Countries, Private Schools, Student Recruitment, Mixed Methods Research
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Basil, Michael D.; Basil, Debra Z. – Journal of Marketing Education, 2008
Hiring faculty is a challenge in the field of marketing. One important factor is a shortage of candidates. The problem is exacerbated, however, by an imperfect match between jobs and candidates. This study examines the homogeneity of academic jobs and candidates. Surveys were conducted with both parties. The results show that institutions and…
Descriptors: Job Applicants, Personnel Selection, Marketing, Work Environment
Sargent, Dennis J.; Chambers, Maynard N. – 1987
Designed as an aid for those investigating the possibility of opening their first business, as well as business owners with many years experience who have never prepared a written business plan, this workbook guides the reader through the steps involved in the preparation of a business plan or feasibility study. After a general discussion of the…
Descriptors: Adult Education, Business Education, Entrepreneurship, Planning
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Marcone, Maria Rosaria – International Journal of Learning and Change, 2013
This study analyses Italian knitwear manufacturers that operate both in international consumer and in business markets and assesses the different forms of competition that exist between them. The purpose of the research is to analyse the different positioning of these firms within the chain of production that they belong to. The firms that deal…
Descriptors: Foreign Countries, Barriers, Clothing, Manufacturing
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Ahmed, Jashim Uddin; Ahmed, Kamal Uddin; Shimul, Md. Anwar Sadat; Zuñiga, Roy – Higher Education for the Future, 2015
This article deals with strategic management issues in the higher education sector in the UK. The core idea is presented here with the argument that the principle and practice of strategic management are not only the concerns of senior management, but also an essential requirement at all levels of management of higher education. It shows that…
Descriptors: Higher Education, Foreign Countries, Strategic Planning, Colleges
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Aungamuthu, Yvette; Vigar-Ellis, Debbie – Africa Education Review, 2017
Universities in South Africa are operating in an increasingly competitive environment with each institution aiming to attract the best students and meet their enrolment targets. The Department of Education's (DoE's) strategy to address the inadequacies of the past and the shortage of skills in maths and science in South Africa has also affected…
Descriptors: Foreign Countries, College Choice, Access to Education, Disadvantaged
Demiray, Ugur; Nagy, Judy; Yilmaz, R. Ayhan – Online Submission, 2007
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…
Descriptors: Foreign Countries, Higher Education, Universities, Student Needs
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