Designed for firms who are seriously interested in expanding their business into international trade and who want to evaluate their prospects and potential for success, this workbook guides the reader through the steps in preparing an international business plan. Introductory sections explain how to use the workbook, offer a summary outline of an…

Designed as an aid for those investigating the possibility of opening their first business, as well as business owners with many years experience who have never prepared a written business plan, this workbook guides the reader through the steps involved in the preparation of a business plan or feasibility study. After a general discussion of the…

This publication presents options raised through various forums for marketing adult and community education (ACE) in Victoria, Australia, and suggested strategies. After an introduction (chapter 1), chapters 2 and 3 provide a broad view of the current situation for marketing ACE. Chapter 2 discusses general issues in the current position--ACE…

Designed as an aid for those interested in starting a business and for experienced business owners who have never prepared a written marketing plan, this workbook offers fundamental concepts about marketing planning, provides tools to effectively assess a marketing situation, and presents step-by-step assistance in developing a marketing plan.…

The adult education literature contains a considerable amount of research on and discussion of client service in the marketing process, management and staff roles in service- and product-oriented businesses, and the importance of client service and service quality to survival in the marketplace. By applying the principles of client-oriented…

The opportunitites exist for those off-campus administrators who wish to adopt some of the techniques of successful marketing managers. Off-campus administrators must begin searching for ways to respond to environmental opportunities before they are forced to, under considerable internal and competitive pressure, respond to an academic enrollment…

This self-study book concentrates on enabling trainers to talk and think in a business-related way, use business concepts and terminology, and translate training and development ideas into a business setting. Each part contains activities to enable users to study their training and development function and organization and consider how to use the…

Although Michigan has one of the best trained work forces in the nation, the skill gap between what the marketplace needs and what its workers can offer is continuing to widen. Michigan must develop an adult training and education system that is customer driven and customer sensitive, emphasizes shared responsibility of stakeholders, empowers…

Seven trends are emerging in the corporate training and development sector of human resource development (HRD). First, there is an increasing corporate commitment for training. Employers are viewing training today as an essential element in their competitive business strategies. Second, customer service training is becoming the competitive weapon…

The changing nature of the workplace is increasing recognition of the fact that employee career development is a lifelong process essential to the achievement and maintenance of a high-quality, competitive work force. Offering employees the opportunity to participate in growth and development programs that include career counseling, assessment,…

Filled with evidence and advice for corporate leaders in for-profit, not-for-profit, governmental, and education organizations, this book addresses how to evaluate one's organization's vulnerability and take action. An introduction is followed by a section on the new roles of the chief executive officer, chief operating officer, chief financial…

This document consists of the first two volumes of the 1997 annual report on Australia's vocational education and training (VET) system. Examined in volume 1 are the following topics: strategic directions for 1997; overview of the VET system's operation and the Australian National Training Authority (ANTA) agreement; key initiatives in 1997 (the…