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Download full textHughes, Stephanie; White, Rebecca J. – Journal of Higher Education Outreach and Engagement, 2005
Institutions of higher education can use competitive intelligence (CI) techniques to become more relevant to their communities. In Stepping Forward as Stewards of Place the American Association of State Colleges and Universities (AASCU) provides a model for public engagement that emphasizes internal strategic planning, implementation, and…
Descriptors: Strategic Planning, Educational Improvement, Universities, Program Implementation
