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ERIC Number: EJ595318
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0951-354X
Sustainable Competitive Advantage for Educational Institutions: A Suggested Model.
Mazzarol, Tim; Soutar, Geoffrey Norman
International Journal of Educational Management, v13 n6 p287-300 1999
Outlines a model of factors critical to establishing and maintaining sustainable competitive advantage for education-services enterprises in international markets. The model, which combines industrial economics, management theory, and services marketing, seeks to explain the strategic decision-making environment in which the education exporter operates and the outcome ideal to achieving a competitive advantage. (Author/MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A