ERIC Number: EJ452749
Record Type: CIJE
Publication Date: 1992
The Reconstruction of the Global Media Marketplace.
Communication Research, v19 n6 p705-23 Dec 1992
Discusses developments which have helped erode U.S. media's competitive advantage in the global media marketplace. Argues that, to reclaim dominance, firms need to adopt cooperative business strategies, such as the formation of joint alliances. Gives examples of successful alliances. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Globalization of Mass Media Ownership.