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Peer reviewed Peer reviewed
ERIC Number: EJ625886
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0309-0590
Developing Competencies in the Entrepreneurial Small Firm for Use of the Internet in the Management of Customer Relations.
McGowan, Pauric; Durkin, Mark G.; Allen, Lynsey; Dougan, Colette; Nixon, Sheena
Journal of European Industrial Training, v25 n2-4 p126-36 2001
Using an adoption model depicting levels of awareness and value regarding the Internet, interviews with 25 entrepreneurs found the predominant reason for Internet adoption was information gathering and provision. Only one used it as a customer relations tool. Key competencies to enhance Internet use were identified. (Contains 56 references.) (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A