Using a hierarchical needs assessment model developed by Hunt we identified the essential competencies of communication management practitioners for the purpose of curriculum development and selection. We found that the underlying values of the profession were embodied in two superordinate goals. Six major competencies were identified, which were defined by further sub-competencies. In addition, four main personal attributes were rated as important to professional performance. While we found high levels of agreement between practitioners and academics, there was a difference in opinion about the importance of the competency "external interface management" and this has implications for changing the focus of tertiary curricula. (Contains 3 tables and 1 figure.)