ERIC Number: EJ540744
Record Type: Journal
Publication Date: 1996
Commercial Radio as Communication.
Rothenbuhler, Eric W.
Journal of Communication, v46 n1 p125-43 Win 1996
Compares the day-to-day work routines of commercial radio with the principles of a theoretical communication model. Illuminates peculiarities of the conduct of communication by commercial radio. Discusses the application of theoretical models to the evaluation of practicing institutions. Offers assessments of commercial radio deriving from communication theory, rather than from economics, law, politics, or business concerns. (SR)
Publication Type: Reports - Descriptive; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A