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ERIC Number: EJ1007121
Record Type: Journal
Publication Date: 2013-Feb
Pages: 11
Abstractor: As Provided
ISSN: ISSN-0096-1523
The Hue of Shapes
Albertazzi, Liliana; Da Pos, Osvaldo; Canal, Luisa; Micciolo, Rocco; Malfatti, Michela; Vescovi, Massimo
Journal of Experimental Psychology: Human Perception and Performance, v39 n1 p37-47 Feb 2013
This article presents an experimental study on the naturally biased association between shape and color. For each basic geometric shape studied, participants were asked to indicate the color perceived as most closely related to it, choosing from the Natural Color System Hue Circle. Results show that the choices of color for each shape were not random, that is, participants systematically established an association between shapes and colors when explicitly asked to choose the color that, in their view, without any presupposition, they saw as the most naturally related to a series of given shapes. The strongest relations were found between the triangle and yellows, and the circle and square with reds. By contrast, the parallelogram was connected particularly infrequently with yellows and the pyramid with reds. Correspondence analysis suggested that two main aspects determine these relationships, namely the "warmth" and degree of "natural lightness" of hues. (Contains 5 figures and 2 tables.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Italy