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ERIC Number: EJ765384
Record Type: Journal
Publication Date: 2006-Dec
Pages: 8
Abstractor: Author
Reference Count: 10
ISSN: ISSN-0146-3934
Color Memory of University Students: Influence of Color Experience and Color Characteristic
Bynum, Carlisle; Epps, Helen H.; Kaya, Naz
College Student Journal, v40 n4 p824-831 Dec 2006
The ability to select a previously viewed color specimen from an array of specimens that differ in hue, value, or chroma varies among individuals, and may be related to one's basic color discrimination ability or to prior experience with color. This study investigated short-term color memory of 40 college students, 20 of whom were interior design majors and 20 who had no previous color-related education or professional experience. Color memory in four hue categories was tested separately using sets of Munsell color chips that consisted of a target color and nine distractors that were closely related to, but visibly different from the target color. After viewing the target color for 5 seconds, followed by a delay of an additional 5 seconds, each student was presented a set of 10 color chips and asked to identify the target color. Results revealed that the most accurately remembered color was yellow, followed by purple, orange, and green. Students with no prior color training more accurately remembered the color purple than did design majors, while design majors were more accurate in remembering the color orange. Participants in the two groups reported the use of similar cues in remembering the target colors. (Contains 6 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A