The Stroop color-word test involves a conflict situation in which subjects are asked to say aloud the ink color used to print a color word on a card. Interference occurs when the ink color is in conflict with the color word, such as 'red' printed in green ink. On the other hand, little interference occurs when asked to name the color words…

A study of the effects of color as used in presentation software on short-range (immediately following treatment) and long-range (one hour following treatment) memory retention was conducted. Previous studies have concentrated on color as cueing or coding mechanisms primarily in print media and have not explored the effect of individual colors as…