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ERIC Number: EJ839219
Record Type: Journal
Publication Date: 2009-Jun
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0010-0277
Processing of Color Words Activates Color Representations
Richter, Tobias; Zwaan, Rolf A.
Cognition, v111 n3 p383-389 Jun 2009
Two experiments were conducted to investigate whether color representations are routinely activated when color words are processed. Congruency effects of colors and color words were observed in both directions. Lexical decisions on color words were faster when preceding colors matched the color named by the word. Color-discrimination responses were slowed down when preceding color words mismatched the test color even if no task had to be performed on these words. These findings are consistent with the experiential view of language comprehension according to which color perception and the comprehension of color words are based on overlapping representational resources. (Contains 1 figure.)
Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A