NotesFAQContact Us
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ561470
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1066-2243
Chameleons in Marketspace: Industry Transformation in the New Electronic Marketing Environment.
Pattinson, Hugh; Brown, Linden
Internet Research, v6 n2-3 p31-40 1996
Discusses the new information infrastructure and its possible influences on marketing. Highlights include an alternative perspective of industrial economic history based on infrastructure development; the Internet and its positioning within the new information infrastructure; future possibilities and impacts on organizational structure; and recommendations for future research. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A