ERIC Number: EJ463766
Record Type: CIJE
Publication Date: 1993
Chameleon Chasing II: A Replication.
Newsom, Doug A.; And Others
Public Relations Review, v19 n1 p33-47 Spr 1993
Replicates a 1972 survey of students, educators, and Public Relations Society of America members regarding who the public relations counselor really serves. Finds that, in 1992, most respondents thought primary responsibility was to the client, then to the client's relevant publics, then to self, then to society, and finally to media. Compares results to those from 1972. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Public Relations Ethics.