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ERIC Number: ED141828
Record Type: Non-Journal
Publication Date: 1977-Feb
Pages: 8
Abstractor: N/A
Advertising Pressures on Media.
Hammitt, Harry
The majority of the media in the United States is funded through revenues derived from the sale of advertising space. The problem that arises from this situation is fundamentally an economic one: if advertisers are paying the bills for the media, how much control over content should they have? This report offers a review of instances in which advertisers have exerted either subtle or blatant pressures on the editorial policies of newspapers and magazines. While several cases are described, special attention is given to "Myles Arber v. Crested Butte, Colorado" and "E.B. White v. the Xerox Corporation." It is concluded that, as long as the public accepts the role that advertisers play in the print media, and as long as advertising pressures remain fairly subtle, the practice of interference in editorial content is likely to persist. (KS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Freedom of Information Center, Columbia, MO.