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McNamee, Mike – Currents, 1988
Affinity-group marketing--selling credit cards or insurance to people who have a lot in common, such as alumni--is booming. The IRS's case for taxing profits from credit card and insurance plans is discussed. The vehicle for collecting taxes would be the UBIT--the tax on unrelated business income. (MLW)
Descriptors: Alumni Associations, Credit Cards, Federal Government, Higher Education
Clotfelter, Susan C. – Currents, 1987
One of the hottest movements in banking right now is affinity credit cards. For banks, they mean a new source of credit customers. For institutions and alumni organizations, they can mean an easy, inexpensive way to keep the institutional name in front of alumni. (MLW)
Descriptors: Alumni, Alumni Associations, Banking, Credit Cards
Dessoff, Alan L. – Currents, 1992
This article describes several university fund-raising programs that encourage the use of credit cards and electronic fund transfer in alumni giving. Noted are some problems and guidelines on setting up the system, working with the bank, appointing an in-house expert, and maintaining personal contacts with donors. (DB)
Descriptors: Alumni, Credit (Finance), Credit Cards, Donors
Detweiler, Gerri – Currents, 1995
Four common services offered by college alumni associations for their alumni (credit cards, telephone services, mortgages, and insurance) can provide benefits to alumni while they raise money for the institution. Considerations in planning such services include what products to offer, choice of company, customer service standards, end-of-contract…
Descriptors: Alumni, Alumni Associations, Credit (Finance), Credit Cards
Reidelbach, Dorothy – Currents, 1996
Four common difficulties in development and maintenance of a World Wide Web site are those of capturing control of the ever-changing medium and providing product consistency; providing relatively easy and rapid access for users; coping with copyrights when there are so few legal guidelines; and preserving privacy for use of credit cards. Solutions…
Descriptors: Access to Information, College Administration, Confidential Records, Copyrights