ERIC Number: EJ902813
Record Type: Journal
Publication Date: 2007
Successful Strategies for Capital Campaigns
Grover, Stuart R.
Community College Journal, v77 n6 p28-31 Jun-Jul 2007
Twenty five years ago, few community or technical colleges considered launching capital campaigns. They lacked community standing, professional fundraising staff, and the related institutional foundation structure to manage charitable efforts. Gradually, as public funding eroded, bond issues became harder to pass, and colleges recognized the need for private fund development, this has changed. Hundreds of community and technical colleges are staging successful campaigns, attracting unprecedented financial support from their communities. The author examines the science behind successful capital campaigns and offers a set of best practices for colleges committed to increasing their earning potential.
Descriptors: Fund Raising, Technical Institutes, Financial Support, Best Practices, Institutional Advancement, Public Relations, Community Colleges, Change Strategies, Educational Finance
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Two Year Colleges
Authoring Institution: N/A