ERIC Number: ED528557
Record Type: Non-Journal
Publication Date: 2010-Mar
Abstractor: As Provided
Leading the Campaign: Advancing Colleges and Universities. The ACE Series on Higher Education
Worth, Michael J.
Rowman & Littlefield Publishers, Inc.
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
Descriptors: Fund Raising, Leadership, Private Financial Support, Colleges, College Presidents, College Administration, Deans, Strategic Planning
Rowman & Littlefield Publishers, Inc. 15200 NBN Way, P.O. Box 191, Blue Ridge Summit, PA 17214-0191. Tel: 800-462-6420; Fax: 800-338-4550; e-mail: firstname.lastname@example.org; Web site: http://rowman.com/RLPublishers
Publication Type: Books; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A