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ERIC Number: EJ947325
Record Type: Journal
Publication Date: 2010
Pages: 3
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0738-6729
Buying Green
Layng, T. V. Joe
Behavior Analyst, v33 n2 p175-177 Fall 2010
In "Buying Green," Joe Layng recognizes that, like all choices we make, our decisions as consumers are more likely to be influenced by their short-term consequences for us as individuals (price, quality) than they are by their long-term consequences for society (environmental impact). He believes that the equation can be tilted in favor of greener choices by giving consumers immediate access to reliable information about a product's environmental impact at the point of purchase and proposes a way to do just that.
Association for Behavior Analysis International. 1219 South Park Street, Kalamazoo, MI 49001. Tel: 269-492-9310; Fax: 269-492-9316; e-mail: mail@abainternational.org; Web site: http://www.abainternational.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A