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Getting There: A Phenomenology of the Contexts of Car Buying.
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Aanstoos, Christopher M.; Barrell, James J. – 1986
The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…
Descriptors: Affective Behavior, Arousal Patterns, Behavior Change, Behavior Patterns